November 10th, 2020
The world is increasingly moving online and one of the results of this shift has been the rise of Ecommerce. If you want your store to stand out in the increasingly large crowd you need to make sure it is following all the best practices. We compiled a list of 10 best practices that will help make your Ecommerce Website successful.
1. Avoid cluttering your page with too much information
Is there too much information there? If your answer is yes, then you need to reorganize the webpage and then put one or two CTAs.
2. Keep list prices
In the first place, you should not remove the list prices from your product descriptions. List prices help customers to compare prices with other sellers. List prices are also useful for search engines.
3. Make the "Add to cart" button more prominent
Make the "Add to cart" button more prominent. Your customers like to click on the button.
4. Focus on mobile traffic
50% of all online purchases are completed on mobile devices, and this number is growing. Some experts predict that this year mobile shopping will exceed desktop shopping. You should make sure to create a mobile-friendly website. Use a professional designer if you need help with this.
5. Use product videos
Product videos help users to familiarize with your products. Additionally, they help to increase conversion rates: you can add a video to the product page, thank you page and the homepage.
6. Put the trust sign on your website
Buy a small company logo and add it to the top right corner of the site to increase trust. You can leverage a professional designers expertise if you want a sharp and clean look.
7. Increase social trust with the help of testimonials
Add testimonials for each product. Social media users trust these kind of recommendations.
8. Add tracking information
If you are shipping internationally, you need to add tracking information. This will help customers to stay updated about the delivery process.
9. Communicate with customers
You should communicate with your customers. Use every communication channel. Send newsletters, follow your customers on social networks, ask for feedback, give discounts, etc.
10. Have a well designed website
Make sure to have a well designed website so customers are more likely to engage with your site.
You may also want to consult a professional designer. Good designers can provide a lot of insight into what works and what doesn’t and what you should or shouldn’t do.
Conclusion
Running an online business is not an easy task. You should be a superman to do it. We hope that these tips will help you to create a successful online business. Good luck!
Disclaimer: We are affiliates of the companies linked in this article.