Posters are a great way to spread the message about your product. But it's important to make them eye catching so people will actually stop and look at it. Use these tips to make sure you get heads turning in 2021.

1. Identify your audience

Who is your audience? What are their interests, what do they like, what’s important to them?

Once you know that, you can begin to tailor your design to meet their needs. Does a certain color appeal to them? Using a picture that shows what they do in their free time?

2. Write your copy

Once you know what your poster conveys and who you’re targeting, write your copy. Make sure it’s clear, concise and easy to understand. Don’t forget to repeat any important keywords.

Keep your copy to a minimum. People tend to scan posters quickly, so make sure that your key messages are readily apparent.

3. Include all the important elements

Now that you know what your poster’s goal is, who you’re targeting, and what message you want to convey, you can start designing the poster. Pay attention to the elements that you want to include.

A poster is designed in layers. Start by adding the background and images to get the general feel of your poster. Then add your background text. If you must use text, keep it short, and crowd it with lots of illustrations.

4. Keep it simple

Simplicity is vital to designing an effective poster. Keep the design free from clutter and keep it simple. Forget about the “three-second rule” that you may have learned in school. When you’re designing a poster, people won’t give it more than a few seconds before deciding if they want to read the copy or not.

5. Keep the design simple

You also want the poster to be straightforward. Don’t crowd it with too many elements and keep the design simple. This will make the poster more effective at conveying its message.

6. Include a photo of your product

Make sure your poster includes a photo of your product. People see an image and remember it much better than they do a plain old word.

Similarly, if you’re trying to raise money for a good cause, include a photo of the cause. People are more likely to want to donate to a cause that they can see and understand, than one they can’t.

7. Stay away from negative color schemes

Color schemes can have a significant impact on how people perceive your poster. Bright, happy colors are generally perceived more positively than somber, darker ones.

If you must use negative colors, the safest way to do so is to make sure you balance those colors with cheerful ones. Your design will still be effective, and you’ll stay away from any negative implications.

8. Use your company colors

Yes, you can use your company’s colors on your poster. Your company colors are already positive and people already recognize them. You can use them to make your poster more effective.

9. Make it easy to read the copy

People’s attention is easily distracted. Make the copy on your poster easy to read and easy to understand. Avoid complicated design elements or fonts, they will only detract from your poster.

10. Use simple fonts

In the same way that you want to stay away from complicated design elements on your poster, you want to do the same with your fonts.

Fonts that are too ornate or complicated can be distracting. Sticking to fonts that are clean and simple will allow potential clients to easily read the copy on your poster.

11. Make sure there’s plenty of space

There’s such a thing as too much copy on a poster. Unless you’re writing a novel, you probably don’t have to write a book to get your message across.

Make sure that there’s plenty of space on each side of your text. This will make your text easier to read and draw viewers’ eyes towards it.

12. Keep all fonts the same size

You should also make sure that all the fonts on your poster are the same size. If you use different fonts, you’ll only confuse your viewers and detract from the overall design.

13. Keep your background simple

Keep your background simple. You don’t need much of a background at all, especially when you’re using photos or detailed illustrations.

Again, you want to make it easy for viewers to digest the content on your poster. Anything that distracts them from that goal should be left out.

14. Use a professional design agency

You can agencies out there that will help you create a beautiful optimized poster.

Our partner affiliate agency offers great designers at budget prices who will create amazing posters.

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There you have it. Hopefuly these tips will come in handy as you make that awesome poster. Good luck!