As a dentist you will need a professional-looking website which is easy to use and has no faults! Here are 8 things your website should have to ensure it is attracting clients.

A Slick Landing Page

The landing page is the first page the customer sees when they come to your website. It is your chance to impress them with your professionalism and give them a taste of what they will see on the rest of your site.

You want the landing page to draw the customer in and give them a feel for what the rest of the website is like.

This is a great place to offer a free consultation or other service, and you should use it to provide information about your office and staff.

It is also a good place to ask for an appointment and collect some information from the customer.

You can hire a website design agency to make sure your landing page is on point and looking good.

A Blog

Blogs are a great way to get people to your website and to keep them coming back. They are a fantastic and easy resource which can tell a clear story of what your business is all about. You can use them to update customers on your latest services and technologies as well as to answer questions.

Blogs also allow you to interact with your customers, which is always a great idea. You can also use a blog to promote your business and create a sense of community.

Interesting Content + Freebies

To attract people to your dental website, you must ensure that your content is as interesting and relevant as possible. The best way to do this is to write about different things to do with your trade, as well as things which could interest your customers.

What’s more, if you offer an eBook about dental hygiene or a newsletter, it will encourage potential customers to visit your website and will show them that you don’t just want a chance to sell to them, but you also want to give them valuable information!

Social Media

Social media is a must for every business. It allows you to share information with people who might not otherwise see it. It also allows you to interact with your customers and get feedback.

Make sure you have social media buttons and integrations setup on your website as well as google/facebook pages etc for your business.

Your Latest News

The customer wants to know what is going on with you and your business.

You can use a blog or a social media presence to show them your latest news and what you have been up to.

This is a great way to build trust and make the customer feel like they are part of the family.

Photos

Photos can be a great way to draw in customers and make them feel like they are part of the office.

You can use photos of your office, your staff, and your patients.

You can use them to show the customer the kind of care you provide and to show them the kind of people that work at your office.

Videos

Videos are an excellent way of showing people how you do things in comparison to the traditional means of showing people. For example, you can show people the process of dental work on a video as opposed to forcing them to read through a number of pages or make people watch a video itself.

SEO

SEO is the process of optimizing your website so that it appears on the first page of Google search results. It’s a great way to get your business to appear on both search engines and social media platforms.

Make sure your website is scoring high on Lighthouse audits and you are leveraging content marfketing to rank for popular keywords.

---

Hire A Web Designer

A website takes time to implement, so you should spend money on hiring a professional web designer to do this for you.

Our partner agency offers great designers at budget prices who can work on any of your website requirements.

Disclaimer: We are affiliates of the web design agency mentioned in this article.