Plumbing services websites that show up in Google get a lot of traffic.

Are you on page 3 of Google for your plumbing business? If not, you can get more plumbing leads by improving your website (Search Engine Optimization) SEO.

A key element of ranking high on Google and ultimately getting more clients is to have a good plumbing contractor website. Here are 5 things your website needs to do well:

1. Attracts more visitors

Your website needs to look professional, and it needs to be easy to use. If it looks like you just set it up in your basement, it will scare people away!

Having a great plumbing website is only half the battle though. You still need to get it in front of potential clients. One good way to get more plumbing leads is to pay for advertising.

You can pay for advertising on Google, Facebook, or Twitter. You'll pay for each click, and it can get expensive fast.

Fortunately, there's a cheaper way to get more plumbing leads. It's called "inbound marketing".

Inbound marketing is when people come to you, instead of you going to them.

The way to do that is to create great content.

2. Gets more people to call you

A great website does it's job. It gets people to call you.

Here's one way to make that happen:

Answer customer questions on your site.

Try to answer the 3 most common questions.

You can also post articles on topics that are popular in your area.

For example, if you live in a city that gets a lot of snow every winter, you might write an article about how to keep your drains clear of snow.

3. Converts more visitors to customers

The best plumbing website designs convert visitors to customers.

When people see the expertise you show on your site, they're more likely to trust you. And when they trust you, they're more likely to call you.

One technique that works well is to show before and after pictures of a job you did.

4. Keeps more customers for long term

The best plumbing websites keep customers happy for long term.

The best way to do that is

1. Do a great job
2. Have stellar customer service for follow up requests
3. keep your website fresh.

You can do the last one by posting new blog posts regularly. Posting new blog posts on a regular schedule shows customers that you're professional. It will also help with SEO as it feeds your content marketing strategy.

5. And most importantly, works at a lower cost than traditional marketing

The best plumbing websites are set up to work for long term. You can save money on the front end, and then keep getting more plumbing leads for years to come. The best way to do that is to have a really well designed website that you love.

Everything from your branding to logo to layout should look slick. You want to exude professionalism and trust. Great design can often be the deciding factor in the first impression a potential customer has of your site.

You can leverage the expertise of professional designers to make sure your website looks great.

Our partner affiliate agency offers great designers at budget prices who can work on any of your website requirements.